Press releases

Berlin, 17.01.2012: nugg.ad, the targeting specialist, has announced it is expanding its activities, and is introducing a technology that will add a new dimension in planning quality to the rapidly growing mobile display market. For the first time ever, nugg.ad Mobile Solutions are making smart, system-wide target group management possible for advertising on mobile devices. 

In view of data protection requirements, the implementation of the nugg.ad targeting solution for mobile devices called for the development of completely new tracking technology. It was particularly challenging to ensure identical functionality on platforms with diverse technology, such as iOS, Android and Windows Mobile. However, nugg.ad Mobile Solutions incorporate an entirely new, mobile-specific solution that means that over 90% of all mobile devices can be targeted without impairing nugg.ad’s conformity to quality and data protection.

The advantages for advertisers are clear - sustainable increases in efficiency for mobile campaigns.  As well as providing the leading technology, nugg.ad also observes the strictest international data protection criteria. More than two-thirds of the AGOF (online media research affiliation) top 20 marketers put their trust in this market leader. 

“For the first time, our mobile solutions offer the market the possibility of reaching target groups efficiently on mobile devices. They are setting the course for the future of the mobile display business," explains Stephan Noller, CEO nugg.ad. “By 2014, there will probably be more mobile internet users than desktop internet users, which is already highlighted by the impressive growth in ad spend in the mobile market.”

Compatible with all leading mobile ad-serving technologies, Mobile Solutions can be used on any system and device, and contain all the usual nugg.ad features such as frequency targeting, and the optimisation of advertising exposure per user. This all goes to prove that nugg.ad Mobile Solutions are a strong, innovative solution for any advertiser.

About nugg.ad:
nugg.ad AG is the leading provider of predictive behavioural targeting solutions for the targeting of advertising in digital media. nugg.ad enables advertisers, media agencies and marketers to significantly increase the efficiency of their advertising by delivering it to relevant target groups. The unique approach of predictive behavioural targeting enables simple user data to be enhanced in real time by survey data on socio-demographics, product interests and lifestyle. This is achieved by using predictions (statistical predictions), although they do not contain any data that can be used to identify an individual. nugg.ad is the first targeting provider to have received the Data Protection Seal of the Independent Centre for Data Protection of the Land of Schleswig-Holstein (ULD). At a European level, the nugg.ad product has already received the European Privacy Seal, EuroPriSe. In 2008 nugg.ad received the “Red Herring 100 Europe” and the “European Seal of E-Excellence”. nugg.ad has belonged to Deutsche Post DHL since 2010.

nugg.ad’s clients include SevenOne Interactive, Axel Springer Media Impact, TOMORROW FOCUS Media, AdAudience, eBay Advertising Group, OMS, Hi-media, freeXmedia, IQ media, Ströer Interactive, Mediasports, Zed digital, Omnicom Media Group, Glam Media, Dennis Publishing, Tremor Media, ARBOinteractive, Unister Media, Ekstra Bladet, Berlingske Media,  Jubii A/S, Jobzonen A/S, dba.dk, KRONE.at, Austria Plus, Purpur Media, Interia, Styria,  and  derstandard.at. In addition to its head office in Berlin, nugg.ad also has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, Amsterdam and London.

For further information go to: www.nugg.ad